Helping smokers to be informed enough to make their choice

Providing accurate and clear information to smokers is essential. The primary aim is to ensure that smokers are aware of the need to be completely abstinent from nicotine, providing them with help and support where necessary. In cases where cessation is not achievable for personal reasons, it is essential to inform smokers of the availability of less harmful alternatives to smoking, such as vaping, which they are entitled to learn about.